Nickipedia

24/01/2064

Nick Thuys was born in 1994, and is the owner of the world’s largest Media Global Empire. His empire, known as AFBPD was first established in 2012 at the mere age of 18. He created a blog that became an overnight success. People were hanging on to his every word. In 2015 he graduated Deakin University with his successful blog which had expanded to a website. He was literally raking the money in due to web advertising and by 2020 he opened up his own company based around online media. They created multiple websites, one news, one blog site, one social networking site and a photography site (because that’s what he had minored in at university.) This company then expanded once again in 2022 when he bought a music studio (he was a drummer), and then a film studio (he double majored in film and media and communication). These both took off and then in 2025 he created a newspaper for his older demographic, which worked in conjunction with his internet news site. At the end of 2025 he bought a television channel. He then moved into fashion and food and opened up a chain of restaurants and retail outlets around the world.
All his success has led his company to “Australianise” the world; this is similar to the Americanisation; “the process of globalization by which American cultural forms become more widespread and eventually supplant others” (Dictionary of media Studies, 2006) This ‘Australianisation’ was due to cultural imperialism; his company’s products were place all around the world. He eventually had a television/newspaper/store/webpage in every part of the world. He believed cultural imperialism worked because you could always rely on his products being there, which made it safe and feel a touch like home when in a foreign country. He also knew his products success was so large they were unavoidable too.



References Dictionary of media Studies, 2006, London, A&C Publishers, p. 101

Defining Globalisation

Theorists have been defining Globalisation for years now. To prove this, I have a quote from 12 years ago, however the ideas behind globalisation have changed considerably in that time.

“Globalization refers to all those processes by which the peoples of the world are incorporated into a single world society, global society” (Albrow, 1990 p.45)

The basics are still there, the idea is that globalisation refers to the world becoming one, but that’s just it, there are so many things wrong with the idea of the world becoming one and to say that globalisation is happening is completely and utterly wrong. Globalisation is said to occur due to technological advancements that allows peoples cultures to be shared, such as an increase in physical flows resulting in an increase in cultural flows. Globalisation is occurring due to the use of internet which allows you to be able to communicate with anyone from around the world, but anyone, really? We are expected to believe that people in third world countries such as Ethiopia have the money and means to travel overseas to spread the culture? Yeah I know what you are thinking, if they cannot afford travel surely they can afford internet at least! Wrong. There are people in the world in famine, living in huts built of wood or clay, with no internet, no television, no food at the same time many government bodies also censor and limit who and what people can do online. How are these people supposed to spread their culture or in turn receive ours? So to say, even now, 12 years after that quote was written, that Globalisation is in affect is so completely and utterly wrong. It may be occurring in first world countries there is no denying that, but to say we have become a ‘single world society’ is just not true. “…what is striking about the definitions of globalization is that they do not make a distinction between defining the phenomenon itself and its CONSEQUENCES.” (Rantanen, T 2005 p.6) The consequences are how people ignore and miss parts of the world because we are said to be a ‘single world society,’ so those not involved simply get forgotten.

For example;

How often do you see Ethiopian news on the television?
How often do you see a Nigerian film?
If globalisation has made us a ‘single world society’ we are indeed missing a large chunk of world.

References

Rantanen, T 2005, ‘Theorizing media globalization’, The media and globalization, Sage, London, pp

Is it Globalisation or Globalization? What is Globalisation?

Australia, Singapore, Hong Kong, England, France, Scotland.  All of these places are large tourist destinations, but other than that they all have something in common. What you ask? I ate a Big Mac in each of them.  This delicious coincidence is due to something theorists have grown to recognize as Globalisation.

Globalisation is the process of a world becoming one through cultural, physical and technological advancements. “Globalisation … questions capitalism, inequality, power, development, ecology, culture, gender, identity, population…” (Nederveen Pieterse, J 2004, p.7)  It is said to be about all the countries joining together, becoming seemingly ‘borderless’.
Globalisation is said to have 5 flows, physical (physical bodies actually flowing), the cultural (food, television, beliefs, behaviours), information flows (thanks to the internet), Media flows (news, television programs, movies and so on.), and flows of capital (finances).

Mostly on my trip I saw cultural and physical flows, this being said they are interrelated; one being necessary for the other. Every place I visited was extremely multi-cultural (physical flows), so there was always a touch of home anywhere I went. Even though I only visited these places I was experiencing things from the US, Japan, India and even Australia (cultural flows). I found it remarkable that Fosters beer is on tap in every pub in every country except Australia. Upon arrival to every hotel I received a Holy Bible even in the countries whose main religion isn’t Christianity. (Hong Kong, Singapore) This is yet another example of cultural flows.

Overall my trip helped show examples of Globalisation even before I knew what it was. Globalisation is a showing how the cultures are flowing into other countries due to physical flows of people which is a large aspect of globalisation. Physical flows take with them Cultural flows.

The comical part of all this being, Big Macs actually originated in the USA, and I am still yet to set a foot in America.

References
Nederveen Pieterse, J 2004, ‘Globalization: consensus and controversies’,

Globalization and culture: global mélange, Rowan & Littlefield, Lanham, Md., p.7

Yeah look guys, this isnt about Angry Fire Breathing Pirate Dinosaurs.

Welcome to my Globalization blog for ALC215 at Deakin, my name is Nick Thuys and i will be your guide for the next 8 weeks, if you are reading this you are

1. A Fellow ALC215 Student doing your homework, reading my blog (Good job on doing your homework)
2. My Tutor or Unit Chair in which case, hey mate you hair looks good today, is that a new tie? i like it.
3. You are still reading this thinking there will some how still be references to Angry Fire Breathing Pirate Dinosaurs, There wont be.
4. You are in the wrong place, lets face it, this blog will be about as interesting as the Twilight series and also written just as poorly HOWEVER it will have some actual content so it is one step up on Twilight.
   
   But yeah guys enjoy it,
   
   Nick Thuys