Music. It is all around us. Think about the genres of music you listen to and where did they originate from? Do you still listen to the original music, or do you listen to a version of it?
Hip hop is the most well known example of how Glocalisation in music works.
Hip Hop originated in America, when you think of hip hop, what springs to mind? Bitches and hoes, parties, gold bling bling, black American men rapping (yes I know Eminem is white, I’m excluding him from my description), girls in little to know clothes. That’s my view anyway.
Now think about Australian Hip Hop, can you imagine Australian hip hop in this way at all? It’s definitely not in our immediate ‘culture’ like it is in the American hip hop culture. What do Australian hip hop artists sing about? The same thing? Different things? Some say its similar, others say it is not, it depends who you listen to and how interested you are in it.
Glocalisation is making this possible. Glocalisation is a world-wide phenomenon that is localised for your area. Such as; hip hop is world wide (UK, Asia, America, Europe all have versions of it), but they have their own version of it. The music sounds different, the scene surrounding it is different, this is how culture can affect globalisation in that the culture of your location changes the objectives in the music, we deal with different issues to the Americans, so therefore we have different music.
http://www.youtube.com/watch?v=9bZkp7q19f0